Just six months after firing Chez Pazienza and several others for blogging, CNN has released a policy regarding social networking. According to the news powerhouse, employees are unable to comment in public on topics and/or clients that they report on. This is to include MySpace, Facebook, YouTube, etc. If they want to blog on their personal site, they have to make their managers aware of it.
That sort of policy is understood. However, they actually encourage their employees to visit Second Life. That is a scandal and a half waiting to happen. CNN made a not-so-dramatic entrance to SL some time ago with their iReports. Much like the real life version, residents are able to send in personal accounts of events, stories, and whatnot. As is typical of companies entering the virtual world, there’s no word yet on how long they plan to stay.
[Via Mitch Wagner]